Burton Snowboards
Spent nearly a decade at Burton and Anon Optics helping shape the visual foundation of both brands. Led the development of long-term color, graphic, and texture systems that unified product lines across seasons and categories. Collaborated on major partnerships and product launches, translating performance innovation into cohesive visual storytelling. Played a key role in defining the modern look, tone, and feel of Anon Optics, helping establish it as a leader in premium snow eyewear through consistent, design-driven product expression.
Challenge
Create a scalable color and graphic system that could unify multiple product lines while maintaining a premium, performance-driven identity.
Solution
Developed a modular color, texture, and graphic framework that aligned design language across products, seasons, and collaborations while preserving brand clarity and flexibility.
Result
Established a lasting visual foundation that continues to guide Anon’s product identity and helped position the brand as a category leader in premium snow optics.
